Instagram's Book Now button that makes you stand out

As businesses we want to stand out from the crowd. How does your business stand out?

• Is it the newly refurbed salon?
• Is it the bounciness  of your blowdry?
• Is it the finish on your mani?
• Is it those little biscoff biscuits you serve with the fresh coffee?

How does the way a client books make you stand out? In this blog we look at it from a client perspective with the help of our friends at Instagram.

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First impressions count

Lots of details and effort go into making your salon stand out from the crowd. It is these details that make regular clients come back and attract new clients based on your reputation?

So what does this have to do with a booking system?

Let’s ask a question: Why do you check yourself in the mirror before you go out?

Because you care about the first impression you make on people you see!

The way clients book is the same. It is the first thing they see. It creates the first impression.

• How easy is it for a client to book? Tip: ask a friend to make a booking with you and ask for their feedback?
• When was the last time you asked your clients for their feedback on your booking process?
• Have you looked at other businesses in your area to see what they are doing?

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Customer experience is king

“It’s our job everyday to make every important aspect of the customer experience a little bit better” - Jeff Bezos, chairman of Amazon

Instagram: make a good impression

The first place many clients will go to is your social media pages. This is probably why you spend hours on photos, reels and stories to attract them.

But how can Instagram make a good impression on your clients booking experience?

Instagram have launched a Book Now button to do exactly that.

• It makes it easy and clear how to book
• It works 24/7- does your receptionist work at midnight?
• It looks professional!

Clients visit your page because they want to make a booking. Instagram have listened to clients and built a button that does exactly what it says on the tin.