Idlewild Group

Why Idlewild salons switched to Slick

"We switched our 5 salons to Slick and love it!"
— Mark Creed, Idlewild Director, Oxford

Idlewild was started in 2001 by Mark, Andrew and Sam. Starting life as one of Oxfordshire’s leading salon chains, (Philosophy Hairdressing),  Idlewild unveiled its newly rebranded identity 4 years ago.  After 14 years making over its clientele, the chain underwent a makeover of its own, bringing a fresh new look and fee with 5 beautiful and unique salons in and around Oxford.

As a large L’Oréal and Kérastase group, quality and customer experience were key to Mark when looking at changing from their previous salon software.

Mark explains why they chose Slick…

‍

Why did you switch to Slick?

"The team have found the transition to Slick great, they think it looks better as well as finding it easier to use. This means clients are spending less time waiting at the till…”

“I chose to switch to Slick because it seemed really intuitive, simple and easy to use. The calendar looks great, the colours are very clear, and everything is easy to see. Switching from my old provider was handled quickly and professionally, I supplied all the information from my old system that I needed to transfer to Slick and the team handled the import, which was great for me because it meant I could spend more time on my staff and with my clients doing what I love."

‍

What is your favourite thing about Slick?

“As a L’Oréal salon, the fact that Slick is backed by them means there are additional perks that no other software provider could give me such as the L’Oréal Partner Shop integration – this made switching to Slick an easy business decision for me."

“What makes Slick really stand out is the online booking. With our old provider Shortcuts if the internet or phone went down, clients couldn’t book online - it was crazy! The Slick system is just a different level. It’s so easy, reliable and the clients love it. It’s the attention to detail that makes you realise it’s a system build by hairdressers, for hairdressers."

‍

Was the transition easy for you and your team?

"Overall it has resulted in a more streamlined day-to-day running of the salon."

"The team have found the transition to Slick great, they think it looks better as well as finding it easier to use. This means clients are spending less time waiting at the till, I have had to do less training, and overall it has resulted in a more streamlined day-to-day running of the salon."